3,500+
Retailers on Kingpin
500+
Brands & distributors
80+
Markets sold into
Why Kingpin exists
Harsh Sajnani
· Founder of Kingpin
35 brands, 150 accounts, 800 doors across the Middle East and Southeast Asia.
With Kingpin vs. today
Attend trade shows twice a year and hope the buyers find you. Hire sales agents or distributors and hope they have relationships with the stores you want, inside their limited network.
Live search, no database
Years of market research and feedback. Weeks of your sales team gone on everything except closing deals. Waiting on showrooms and agents to do the work for you.
First replies in week one
Around $25,000 for two days at a trade show. 15 to 30% of margin to agents and distributors. A full in-house sales team at $10k a month. Thousands a month on tools.
Flat. 0% commission. Every retailer stays yours.
Less than your current tool stack
Start from scratch every time you go looking for new doors. Lose one employee and lose your company’s intelligence with them.
Every prospect discovered, outreach made, engagement generated and order received is tracked, stored and analysed, and the insights make the next one better.
Yours to keep
Your plan hangs on two or three stores you counted on. When one of them says no, the whole projection breaks and you look for options again from zero.
Never be dependent on a single retailer saying yes to grow your business again.
No single buyer decides your growth
Every brand needs a Kingpin on their team. Hire Kingpin.
Start saving and making money from Month 1.
One hire replaces the software stack, the junior who knocks on doors, the back office and half the trade-show budget. We do everything before the meeting is set and everything after the relationship is made.
Find lookalikes
Germany · Benelux
Three shops you sell to today
Concept store · Paris
Multi-brand · Copenhagen
Department store · London
Scanned 67 · Rejected 27 · Shortlisted 40 · 8,000+ more in market
Multi-brand · Antwerp
Same price tier · 3 brands in common
Strong fit
Concept store · Hamburg
Stocks two of your adjacencies
Strong fit
Boutique · Lyon
Lower tier · womenswear only
Rejected
Head of buying · Antwerp
Found across 30+ sources
Email verified · phone found
01 · Finding your doors
Every door you should be in
Give us your line sheet and three shops you already sell to. We find every lookalike in the markets you want, live, with the reason it fits. Then the buyer inside it.
Live search, no database
30+ contact sources
You approve every one
02 · Writing to the buyer
Your domain
Any language
3 follow-ups
Introductions
From your inbox
To:
Head of buying · Antwerp
NL
Goedemiddag Lotte, I noticed you carry two labels that sit right beside ours on price and cut, and that you have been widening your knitwear. A short look at SS27 before we open the season…
Written for one buyer · your voice
Awaiting your approval
Approved by you
Day 1
Sent from you@yourbrand.com
Delivered
Follow-up 2 · automatic
Day 4
Reply received
Opened 4 times before replying
Your turn
Line sheet · SS27
As the buyer sees it
Re: SS27 for your store
· from you@yourbrand.com
Hi Sofie, a few pieces from SS27 I think would sit well next to what you carry now. Prices are your wholesale.
Style 104
€68
Style Code: KP-104
Style 110
€74
Style Code: KP-110
Style 118
€82
Style Code: KP-118
Style 121
€90
Style Code: KP-121
Style 126
€96
Style Code: KP-126
Style 132
€78
Style Code: KP-132
Spring/Summer 27
View the full line sheet →
Sofie · Copenhagen
Style 121 opened four times
Viewed 3×
Antwerp · wholesale EUR
Opened the line sheet
03 · Your line sheet, in the email
Your line sheet, inside the email
Your catalogue digitised. Products sit in the body of the email: no PDF, no login. Per-buyer pricing on the fly. You control which buyer sees which collection.
Unlimited line sheets
Per-buyer pricing
Engagement tracked
04 · Every order, handled
Any channel
One production file
Zero admin
Orders
This week
Hi! Reorder for the shop please: 12 × Style 104 in 38/40, 6 × Style 110 in 36. Can you confirm delivery for October?
WhatsApp · buyer, Copenhagen
Color/Size
36
37
38
39
40
Ecru
2
4
4
2
Charcoal
2
2
4
2
Style 104
Total Units: 22
Order ID: AURELIA4
Order Received
Confirmation sent from your inbox
Order Confirmed
Export Consolidation File
Ready to Download
Next season · reordered for 14 accounts
Duplicated
What we learned
Month two
Concept stores · Copenhagen
12 doors · 5 replies · 2 samples requested
Scale
Multi-brand · Antwerp
14 doors · 3 replies · 1 order
Scale
Department stores · Hamburg
9 doors · no replies yet
Revisit
What we said
The version buyers replied to becomes the default
Kept
What we offered
Sample on request · 3 buyers asked
Kept
Month two
Concept stores, at scale · plus Benelux
Playbook updated
05 · Compounding intelligence
Every campaign teaches the next one.
Which segment converted, what messaging worked and what didn’t. Fine-tune the engine until you can predictably convert new retailers every month.
Learns every campaign
Segment, message, offer
Yours to keep
Month one
Within your first month, you know who to call next.
Real doors. Real buyers. Real replies.
Every campaign runs as an experiment on three levers:
who we target, what we say, what we offer.
Within your first month you get a report like this. Then we learn, and go again.
Luxury bags brand · Dubai · first campaign, first ten days
Live customer · July 2026
Doors reached
Buyers written to
Opened
Real replies
Opportunities
About half of brands get a positive retail opportunity reply in their first campaign. 80%+ do within three months.
Retailer names shown to the brand in full.
Included in your agreement
We give your team
their time back.
Everything from month one keeps running, and the Kingpin agent opens up inside your team’s workspace. Ask it for something on WhatsApp or email and it gets done. Simple.
Your sales agent in Germany gets the 100 doors and direct access to the buyers you should be in.
Your team manages four to five times more buyer relationships, because the Kingpin agent does the heavy lifting.
While we run your campaign, the agent works alongside your team: line sheets, orders, your inbox, new buyers.
“Hey Kingpin, I’m in Paris 15 to 20 September. Find the buyer at the concept store I saved, draft the email in French, attach the SS27 line sheet, and follow up twice.”
✓
Buyer found · email verified
✓
Draft written in your voice, in French
✓
SS27 line sheet embedded in the email
✓
Two follow-ups scheduled
Ready for your approval
Sends from your inbox, not ours.
Nothing goes out until you say so.
An illustration. Your data, your inbox, your approval.
Gilles Nassar
· Head of Distribution, MIZZEN
Footwear · USA
3 hours
Freshy World
From first campaign launch to first buyer conversation. 2,400+ retailers scanned to get there.
Menswear · Netherlands
117 buyers
Bram’s Fruit
577 orders across 17 countries. 63% of buyers reorder for two or more seasons.
Fashion · Sweden
24 hours
Dedicated
From first campaign to a new stockist landed.
Bags · Dubai
5 buyers
First campaign
Five opportunities from 81 doors in the first ten days, including two department stores.
Customer results reflect outcomes during active Kingpin deployments. Brand names indicate distribution relationships, not endorsements.
Your journey with Kingpin
You are not buying a campaign. You are building a wholesale engine that keeps running, and a playbook that stays yours.
There is no right month to start. Buyers place orders in every market, every week of the year. Whether your selling period is on or off, the engine keeps you in front of the buyers who matter, so they are hearing about your brand all year instead of only when you have something to sell. The relationship gets built in between, not just during.
The trade-show maths
A show costs around $25,000 for two days. You meet maybe 50 buyers. You never find out who walked past, who looked, or who engaged, and most of the ones who stopped were never a fit for your brand. The same $25,000 with Kingpin runs the engine for a full year: 1,200 or more retailers that you chose, reached one at a time, every open and every reply visible to you, and 100+ samples sent to the buyers who asked for one. Precision targeted, twelve months a year, instead of two days.
Twelve months at $1,500 a month is $18,000, and 1,200 or more targeted doors. What is left of a single trade-show budget covers 100+ samples, delivery included.
One trade show
With Kingpin
Budget
$25,000 for two days
$18,000 for the year, and 100+ samples with what is left
In front of buyers
2 days
12 months
Buyers reached
Maybe 50, whoever stopped
1,200 or more retailers you chose, one at a time
What you learn
Not who walked past, looked or engaged
Every open and every reply, visible to you
Hire Kingpin →
Hire Kingpin. One hire. One price.
Fully managed · output guaranteed
a month
Month one is your test. We reach 100 doors that match your brand’s target profile, with verified buyer contacts, or you get the month back.
After that, the engagement runs six months. It takes a couple of campaigns to learn which audiences respond and which messaging lands. By the end you have a playbook you can run, with us or without us.
✓
Dedicated account manager, weekly status update
✓
100 qualified retailers contacted every month: found, validated, reached and managed, from your own mailbox
✓
Live targeting and verified buyer contacts
✓
Multi-language outreach from your domain
✓
Catalogues, line sheets and per-buyer price lists
✓
Orders captured and chased across every channel
✓
The Kingpin agent for your team and your sales agents
Hire Kingpin →
Scale when you grow
+$100 per 50 additional retailers. You only pay for doors you have approved as qualified.
0% commission
We never take a cut of your deals. The relationships and the revenue are yours, always.
Enterprise & distributors
Bespoke agents, integrations, territories and bulk volume, designed around you.
The honest answers
Short answers. If one of them is the reason you would say no, say it on the call and we will answer it properly.
Who is Kingpin?
+
An AI-powered sales agency for consumer brands. We manage the introduction and the start of the relationship with buyers worldwide, and take the hassle out of collecting orders, so you can focus on building relationships and growing the brand. Zero commission, and every retailer stays yours.
What do I get in month one?
+
100 qualified retailers that fit your brand, with verified buyer contacts, and personalised outreach from your own inbox with three follow-ups. You approve every door before anything is sent.
Who takes the meeting and closes the deal?
+
You do, or your agent does. We do everything before the meeting is set and everything after the order arrives. The relationship is yours from the first handshake.
Is this just AI writing emails?
+
No. AI does the discovery and the scanning at a scale no team can match. A person approves every list and every message before it goes anywhere.
Will buyers know Kingpin is involved?
+
No. Everything sends from your domain, in your voice.
How do you keep the emails out of spam?
+
Throttled volume, validated addresses, real personalisation per buyer, and reputation built on your own domain.
My buyers need to touch the product.
+
So they should. That is why the sample request sits inside the outreach itself. A buyer who is interested clicks once, and we handle the pickup, the packaging and the delivery. Samples only go to buyers who have already shown interest, so you are never shipping product into the dark. Meetings work the same way, with one click into your calendar.
I already have agents and distributors.
+
Keep them. They get the same doors and the same verified contacts, so they stop guessing where to spend their week.
I’m on JOOR, NuORDER or Faire, and I have an ERP.
+
Run them in parallel. Integrations are available at a fixed fee when you want to consolidate.
Can I test one market first?
+
Yes. Month one is one market, one segment, 100 doors. Most brands add the second market in month two, once they can see which segment replied.
What if the retailers we target don’t buy?
+
That is exactly what the engine is for. You are never waiting on two or three stores to decide your year. There are always more conversations open than you need, so a no from one buyer changes the plan by nothing.
What does it cost?
+
$1,500 a month, flat. Zero commission. Additional retailers scale at $100 per 50.
Why a flat fee and not commission?
+
Because we are a team you hire, not a broker taking a cut. The price is the same whether a buyer converts in week two or month four, and your margin stays yours.
How long do I commit for?
+
Month one is a test, with a money-back guarantee behind it, so you can see the work before you commit to anything. If you carry on, the engagement runs six months. It takes a couple of campaigns to learn which audiences respond and which messaging lands, and that is the work that makes everything after it predictable. By the end you own a playbook you can run with us or without us.
What happens after month one?
+
Three things run at once: new doors in new segments and markets, growth on the accounts you already have, and the Kingpin agent inside your team’s workspace. Month twelve is not month one repeated. The engine gets sharper every month it runs.
What if it doesn’t work in month one?
+
Month one is there for you to test us. We reach 100 doors that match your brand’s target profile, with verified buyer contacts. If we do not, you get the month back, and the contacts stay yours either way.
Before we speak
Get a real revenue forecast for your next market.
A revenue forecast for a market of your choice. Send us your website, three example shops you would like to sell to, and a country. We send back how many doors fit your brand in that market and what they are worth, as a one-pager. Free.
Your brand
Your website
Three shops you would like to sell to
Country
Where should we send it
Send my forecast →
Revenue forecast · Germany
Prepared for
your brand
Market identified
1,933
Qualified fits
473
Your 5% share
24 doors
Expected AOV
EUR 4,000
Addressable market
EUR 1,892,000
5% share × 2 order cycles
EUR 189,200 / yr
One segment, one country. Every other door type and your other priority markets sit on top.
K
Thirty minutes. Bring three shops you already sell to. We’ll show you the next ones that look like them, live on the call, and the revenue they are worth.
Hire Kingpin →
Book a call
The global sales agency that runs the commercial back-end of your wholesale business.
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